Wellness Tourism

In 2008, Fáilte Ireland, recognising the potential of the wellness sector, developed a categorisation system and platform for health and wellness offerings in Ireland (http://www.discoverireland.ie/wellness). Since then, the health and wellness sector has developed into a highly significant area of both domestic and international tourism trade. Recently, the sector has broadened in scope from spa weekends and yoga retreats to activity-based and fitness-orientated holidays, providing increasing appeal to the emerging health-conscious consumer market. In tandem, demand for nutritionally balanced meal options has increased, thereby offering hotel, guesthouse, and local restaurant owners a unique opportunity to "nutri-market" their menu offerings. Key to this process is the use of fresh, wholesome and locally sourced ingredients, prepared and presented with care, but also, as leaders in the sector are demonstrating, the provision of accurate nutritional and allergen menu labelling.

Our nutrition and dietetic team at healthpro Menu Mentoring®, have been helping a diverse range of Irish businesses to capitilise on the health and wellness market for almost a decade. Via our precise nutritional and allergen analyses, sophisticated menu and website labelling infrastructure, and dietitian-led menu advice, our clients have been successfully attracting and maintaining a demographic of customers previously unattainable. For example, patrons with specific nutritional requirements, such as those engaged in sports or heavy exercise regimes, or those subject to clinically prescribed dietary intake or specific food allergies, are expertly catered for. Furthermore, partnership with healthpro Menu Mentoring®, has also contributed to significant indirect business growth - customers not subject to specific dietary needs appreciate and value demonstrated commitment to customer care. 

To boost your businesses' health and wellness appeal, get in touch with our team today on +353 86 4119222 or by email on info@healthpro.ie.

Published on 7 June 2017 | Back to June Articles